Website: 643-PEST.COM (Offline)

Description: A State of Hawaii Invasive Species Counsel site that gives information on Hawaii's invasive species threats.

This site has was one of the more challenging projects I've had do the the production process.  The purpose of the site was to target males in the 18-30s range, of Filipino or Polynesian nationalities who would not normally call sightings of invasive species.  The concept we came up with was to use attractive female models and dress them up representing the invasive species to attract the demographic.  We used 6 models within a 2 week timespan to create the invasive species.  Each model took about 1-2 days shooting time which included 8 hours of makeup and another 8-10 hours of shooting for video and photographs.  We would start at 9am and sometimes finish at 2 in the morning.  After the site was launch it was a success until there was issues with some of the models to look too "provocative."

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